VEGA Advisory Services
Helping B2B Sales Teams Sell Value, Not Features
What we do
Value Selling Advisory
VEGA provides a framework that helps B2B software vendors and other sales organisations sharpen their go-to-market focus, build compelling value stories, and operationalise value selling for faster, bigger wins.We help organisations who exhibit the tell-tale signs of being unable to sustain a value driven conversation with their customers and differentiate from their competition.
Leading with Demos
Do you have sales teams that lead with demos, leaving customers to piece together the value story themselves? Are presales best practices like Demo2Win hard to embed consistently?
Knowledge Gaps
Do you feel like there is a big disconnect between the founder's vision and what happens in the field? Do your field people feel that how your product is designed is shrouded in mystery?
Deal Uncertainty
Does your messaging drift throughout the sales cycle, slowing down deals, losing momentum and introducing uncertainty to pipeline commitments? Do you not feel in control of your sales cycles?
Inconsistency
Do different sales teams position differently to the same sort of customers, making it difficult to replicate success? Are there big gaps between your best and your worst sales perfomers?
How we Help You
VEGA provides a five-phase, repeatable methodology
Aligns your unique strengths with customer value drivers.Focuses on the right target segments and personas.Crafts compelling narratives your whole team can use.Equips sales with plays and enablement assets.Proves value in the field and the ability to scale.
Outcomes
Working with VEGA helps your team achieve
Sharper market focus – clarity on who to target and why.Faster, bigger wins – shorten sales cycles and increase deal size.One consistent story – everyone sells from the same playbook.Proven & repeatable value – embed success into every conversation.
Who we Work With
If you sell B2B products, it's a good chance it's you
Enterprise SaaS vendors scaling locally or globally.Regional subsidiaries of global firms needing to tailor local messaging.Founders/CEOs of Series B–D scale-ups.Sales & Presales leaders driving consistency.
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